Dr. Ankita is the creative designer of the products which are made by the rural women. They are trained in order to upscale the items. Every woman in her firm gets an opportunity to work from home.
Dr. Ankita has nearly fifty publications. After blogging with UN WOMEN Asia & Pacific, she moved to The Times of India, Jagran, Amar Ujala and other newspapers. She creates mini documentaries (Founded, Purple Studio) on social topics to create awareness and is a spokesperson at events to counsel women and youth on aspects of life.
She completed Doctoral research in the field of women empowerment through employment from GLA University Mathura (India). B.Tech and MBA graduate from Jaypee Institute of Information Technology, Noida, has ~11 years progressive work experience in the corporate and in teaching. She trained with Nucleus Software Exports Ltd, Microsoft (I) Pvt Ltd and worked with Redington India Ltd. She later joined as Assistant Professor in GLA University, Mathura, India and was a marketing faculty for MBA youths. She is an animal lover and her two toddler-girls are inspirations behind parenting. Her research interests are entrepreneurship, quality education and women in public policy. She has presented her research findings in Oxford and Cambridge, about this initiative.
The foundation of Greenhath Products was laid down in August 2017 and Dr. Ankita is Vice Chairperson of Heisenberg International School, Mariahu, Jaunpur (India).
with behavioural insights
Quality parenting insights
India is home to numerous women who are uneducated, poor but skilled by hands. Several measures are being taken for women centric developments in the society. Yet, many remain un-empowered. This study revolves around the empowerment of such women through a novel business model. The Government’s intervention is critical in order to make it a success from financial inclusion as well as customer tapping point of view. The study concludes that the rural women of India can be given a work-from-home opportunity by which they would have extra money to pay for healthy food and, fulfil the bequest motive which is very prevalent in the country.
Research Paper DOI: 10.17492/pragati.v6i1.182692
Citation: Raj, Ankita & Agrawal, AM (2019). The Future Wave of Rural Women Empowerment: Work-From-Home Opportunity . PRAGATI: Journal of Indian Economy. 6(1), 1-15
Many Indians do not feel the need of learning about child psychology and many rural ones are unaware that such concept exists. Parenting helps in shaping a child’s character. Educated Indians (not all) access resources for child upbringing like books, websites, support group, social media whereas poor-uneducated mothers are unable to comprehend as well as follow the expert advices. Friends and family irrespective of income and education level, may lack effective child upbringing knowledge. Children (future workforce) need to learn the importance of parenting so that they may implement good practices on their next generation. The findings of this study involve toddlers to college level children, parents and grandparents. Thus, applicable to the entire education system. Alongside, parent-teacher meetings in educational institutions for discussing child performance, there must be parent performance discussions too and counselling thereafter. Government should reframe its educational schemes to develop a better workforce for India.
Women are contributors to nation’s economy as they make up nearly half of the population. Former Managing Director IMF, Ms. Cristine Lagarde, said that empowerment of all women will increase India’s GDP by 27%. Some women benefit from the government schemes and policies, while some refrain from participating in them. Holistic approach is initiated in four continuums for creating entrepreneurs: income generation, employment, education, and sanitation which are structured well in academic and policy discourses. However, certain specific sectors are overlooked which would have otherwise empowered women in social context. Data is collected from 745 women via observations and response driven interactions from a district which has ninety-three percent rural population. Descriptive statistics are used for analysis.